The Reason

"Cancer and dementia have both touched my life personally.

I’ve seen what these illnesses take from people — not just physically, but emotionally, financially, and relationally.

This brand was never meant to exist without responsibility. If we’re fortunate enough to build something meaningful, it should mean something to others as well."

- Josh Bresnahan, Founder

How It Works

You purchase from Standard Works

Nothing extra required. No add-ons.

All profits are set aside

The profits from each sale are allocated to a non-profit organization.

Funds are distributed through Hope In Mind Foundation

Supporting people and initiatives aligned with our mission.

Transparency matters. Updates will be shared as funds are donated.

Hope In Mind Foundation

Hope In Mind Foundation is a registered nonprofit founded to serve people affected by cancer and dementia.

As the brand grows, so will the scope of what we're able to support - always with care, attention, and accountability.

To learn more about Hope In Mind, visit www.hopeinmindfoundation.org, or click "Learn More".

As described in our Privacy Policy, we collect personal information from your interactions with us and our website, including through cookies and similar technologies. We may also share this personal information with third parties, including advertising partners. We do this in order to show you ads on other websites that are more relevant to your interests and for other reasons outlined in our privacy policy.

Sharing of personal information for targeted advertising based on your interaction on different websites may be considered "sales", "sharing", or "targeted advertising" under certain U.S. state privacy laws. Depending on where you live, you may have the right to opt out of these activities. If you would like to exercise this opt-out right, please follow the instructions below.

If you visit our website with the Global Privacy Control opt-out preference signal enabled, depending on where you are, we will treat this as a request to opt-out of activity that may be considered a “sale” or “sharing” of personal information or other uses that may be considered targeted advertising for the device and browser you used to visit our website.

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