Charity
Where this goes.
All profits support individuals and families affected by cancer and dementia .
The Reason
"Cancer and dementia have both touched my life personally.
I’ve seen what these illnesses take from people — not just physically, but emotionally, financially, and relationally.
This brand was never meant to exist without responsibility. If we’re fortunate enough to build something meaningful, it should mean something to others as well."
- Josh Bresnahan, Founder
How It Works
You purchase from Standard Works
Nothing extra required. No add-ons.
All profits are set aside
The profits from each sale are allocated to a non-profit organization.
Funds are distributed through Hope In Mind Foundation
Supporting people and initiatives aligned with our mission.
Transparency matters. Updates will be shared as funds are donated.
Hope In Mind Foundation
Hope In Mind Foundation is a registered nonprofit founded to serve people affected by cancer and dementia.
As the brand grows, so will the scope of what we're able to support - always with care, attention, and accountability.
To learn more about Hope In Mind, visit www.hopeinmindfoundation.org, or click "Learn More".
The Philosophy
We don't believe in performative charity.
We believe in doing good quietly and consistently.
If you choose to support Standard Works, you're supporting more than clothing.